George Nyabuga, PhD, is the Associate Dean andAssociate Professor at GSMC. He worked at the University of Nairobi as an Associate Professor of media and journalism. He has almost 20 years’ experience teaching in higher education. He taught journalism, and media and cultural studies at the University of Worcester, and international media and communication, and comparative politics at Coventry University both in the United Kingdom. Prof. Nyabuga worked as a journalist before joining academia, his last position in the media being the Managing Editor in charge of Weekend Editions, and Managing Editor, Media Convergence, at the Standard Group. Prof. Nyabuga’s research interests include the sociology of journalism, new and digital media, communication, journalism and media theories, comparative media systems, and media, journalism, politics and democracy. He has a PhD in Media, Politics and History from Coventry University.